Amit Gaiki and Flam AI: An AI-Native Content Engine That Found Real Revenue by Fixing One Problem

Описание: How did Amit Gaiki pivot Flam AI from a failing consumer app to a $10M ARR mixed reality advertising platform used by Samsung and Google? In this episode, we unpack the survival playbook behind one of India's most innovative adtech startups.

Amit Gaiki is the Co-founder and CTO of Flam AI, a mixed reality startup that's redefining how brands create interactive advertising experiences. Fresh out of college, Amit and his co-founders set out to build "the next TikTok" for 3D content. When the 2022-23 funding winter hit, they had just 10 months of runway left. Instead of burning out, they pivoted to B2B, solving the one problem that killed every AR advertising platform before them: friction. Their "no app, no browser" technology lets users scan a QR code and instantly experience high-fidelity 3D content.

Today, Flam AI powers campaigns for Samsung, Google, ICICI Bank, and Dabur, and has raised $22 million including a $14 million Series A. In this candid conversation with host Akshay Datt, Amit shares the pivot that saved the company, why video ads are becoming obsolete, and what really comes after the smartphone era.

What you'll learn in this episode:
👉🏻 How Flam pivoted from consumer app to $10M ARR B2B platform with 10 months of runway
👉🏻 The technical breakthrough that fixed AR advertising's biggest problem
👉🏻 Why Samsung and Google chose Flam AI for their flagship product launches
👉🏻 Amit's thesis on why interactive 3D content is the next evolution after video
👉🏻 The agency distribution hack that drives Flam AI's enterprise growth
👉🏻 Why glasses might replace phones, but not anytime soon

If you enjoyed this episode, subscribe to Founder Thesis for more deep dives into India's most ambitious startups. Follow Akshay Datt on LinkedIn and X for daily insights on founders, fundraising, and the future of Indian tech.

Chapters:
00:00 - What is Mixed Reality Advertising?
01:17 - Flam's Origin Story and Founding Vision
05:23 - The Consumer App That Almost Worked
09:52 - Fundraising in 2021 vs 2023
16:16 - The 10 Month Runway Pivot Decision
18:38 - How Flam AI's No App Technology Works
24:54 - Samsung, Google, and Enterprise Wins
32:25 - Is Mixed Reality a Gimmick or Business?
42:02 - How Brands Create Flam Experiences
49:01 - $10M ARR and Series A Journey
52:16 - Product Led Growth in Enterprise Sales

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