AI, Marketing, and Building Real Enterprise Value with Justin Thompson | Acquisition HQ Podcast

Описание: In this episode of the Acquisition HQ Podcast, we sit down with Justin Thompson, founder of Be Good Media and a growth architect helping operators, acquirers, and holdco builders turn marketing into a controllable growth lever.

Justin breaks down how AI, media, and storytelling are reshaping business growth before and after acquisition. We talk about using marketing as a value creation tool, not just a cost center, and how AI can enhance speed, creativity, and decision making without replacing the human element.

This conversation covers practical frameworks for leveraging AI in marketing, protecting and utilizing company data, improving execution speed, and building authentic narratives that actually drive enterprise value. If you are an operator, investor, or service provider navigating acquisitions in today’s AI-driven landscape, this episode offers real insight you can apply.

Topics include AI implementation inside businesses, marketing alignment with sales, data ownership and security, generative engine optimization, and how authenticity plays a critical role in long-term growth and valuation.

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