Substack First Video Strategy Upload Once-Own Forever-Distribute Everywhere
Загружено: 2026-02-19
Просмотров: 30
Описание:
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Join the Content Revenue Lab https://www.skool.com/content-revenue...
Today’s training is all about the Substack-first video strategy — how to upload your video once, turn it into a transcript + post in minutes, and distribute it everywhere (without content burnout).
In this session, Des (Content Revenue Podcast) walks through the exact workflow to use Substack as your content command center and then publish outward to platforms like YouTube + LinkedIn, while keeping your content backed up and your audience owned.
What you’ll learn:
Why YouTube is a discovery engine (but not a business foundation)
How Substack helps you own your content + your list
The simple “upload once → distribute everywhere” workflow
How to pull your Substack transcript and turn it into a post fast
How Substack clips can become teaser content + shorts
How to set your YouTube video to private/unlisted first, then optimize + schedule
The #1 YouTube conversion tip: call out your link early (3–4 minute mark)
Mentioned in this training:
Substack video posts (not just text posts)
Transcript download + AI repurposing
Clips (vertical fit vs fill)
Adding a thumbnail inside Substack
Cross-platform flywheel: Substack → YouTube → back to Substack → into community
👇 If you want support implementing this system (plus Pinterest + Skool visibility strategies), come join us:
Join You World Order: https://www.skool.com/you-world-order
Chapters:
00:00 Intro + welcome Des (Content Revenue Lab)
01:10 The Substack-first video strategy (upload once, own forever)
01:49 Stop renting attention: owned creative real estate
03:58 The “great migration” + why algorithms are risky
05:42 YouTube = discovery, Substack = business foundation
07:23 The ecosystem map: Substack vault → YouTube/LinkedIn/Skool
08:00 Upload the master MP4 to Substack (your home base)
09:44 Substack Lives + video posts (why video posts matter)
11:10 Where to find transcript + media settings
12:44 Podcast RSS + syndication (audio from video)
14:47 Download transcript → use AI to write your post fast
15:35 Clips: create shorts + vertical fit vs fill
16:29 Teaser workflow: morning clip post → full video later
18:06 Bonus: use transcript for YouTube community posts
19:05 Build the Substack post: buttons, images, CTAs
21:01 Pinterest pin idea + community repinning strategy
24:01 Add a custom thumbnail inside Substack
25:26 Google indexing + “double whammy” SEO effect
27:31 Send to YouTube as private/unlisted first (optimize then schedule)
28:33 YouTube description strategy: link at the very top
30:36 CTA timing: do it around minute 3–4 (before drop-off)
31:30 The flywheel: Substack hub ↔ YouTube discovery loop
32:30 You own the list + can download your content
34:53 Action plan + weekly workflow
36:00 About Des + Content Revenue Lab invite
37:50 Jill adds: import your email list + repurpose faster
40:05 Authority + being “the expert” across platforms
42:35 Q&A: Substack vs Beehive + Notion discussion
54:00 Q&A: what to record with (phone vs computer)
57:27 Q&A: podcast audio toggle + thumbnail sizing
01:00:18 Des offers free channel audit + how Jill will choose winner
01:02:05 Wrap-up + see you in the communities
#substack #youtubecreator #contentstrategy #creatorbusiness #emailmarketing #skoolcommunity
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