Leaders Live - The creator economy and how to unlock it in sport

Описание: Leaders Live, our monthly, topical broadcast, is back for season two - live from IMG Studios.

Together with IMG each month, we’ll be tackling the topics and major trends that matter to the global sports industry, with live guests and fresh analysis.

On Thursday 20th October 2022, we were joined by IMG Media President Adam Kelly for a state of the nation verdict on the sports industry and to review the key themes emerging from Leaders Week.

Victor Bengtsson, Head of Content for creator collective The Sidemen, also joined us to explore what the rise of the creator economy means for the sports industry and sports content.

And Tim Edwards, who looks after athlete partnerships at TikTok, offered a glimpse into how the platform is helping athletes become creators, where the crossovers are between sport and the online creator community and helping to explain how and where brands can get involved in a credible way.