How neuroscience can make your marketing more memorable ft. Pranav Yadav

Описание: In this episode, we dig into how the brain actually processes marketing and why most “attention” metrics fail to capture what really drives behavior. We talk about the difference between being seen and being remembered, why subconscious decision-making matters more than post-purchase rationalizations, and how brands build long-term relevance by encoding meaning into memory. Along the way, we unpack why personalization isn’t the same as connection, what marketers get wrong about measurement, and how neuroscience can help teams design creative that doesn’t just perform, but sticks.

About the guest:

Pranav Yadav is the founder and CEO of Neuro-Insight, a neuromarketing research company focused on measuring subconscious response to advertising and brand experiences. His work sits at the intersection of neuroscience, culture, and behavior, helping marketers understand how people form emotional associations, encode memory, and make decisions long before they can explain them.

0:00 -- Introducing Pranav Yadav
02:27 -- Brand as the “story delta” between tangible value and what people believe
 07:32 -- Why hyper-personalization is the wrong model of how humans work
 12:18 -- “Attention metrics are a scam”
 16:23 -- How memory and experience drive decisions
 24:13 -- How to think about resonance before spending millions
 29:27 -- Great story vs great advertising
 32:40 -- Why traditional pre-testing misleads (RAM vs long-term memory)
 37:16 -- Climate comms, COVID, and Corona’s geography lesson
 44:45 -- The holistic marketing toolkit (and why “insights departments” fail)
 52:24 -- AI + synthetic research: what’s real value vs what’s noise
 56:23 -- Marketing’s role in culture collapse and the “campaign of a lifetime”