Marketing Promo | Super Bowl 2026
Автор: Wes Bode
Загружено: 2026-02-05
Просмотров: 22
Описание:
Strategic Marketing Promo - Super Bowl 2026 - Sports Media Inc.
My Role: Video Production Lead (Internship at Sports Media Inc., Sep 2025–Feb 2026)
Summary of Work: Serving as Video Production Lead at Sports Media Inc., I spearheaded the end-to-end production of a high-impact marketing promo trailer for the Super Bowl 2026 cycle. My strategic objective was to synthesize 40 years of proprietary agency data and market intelligence into a 90-second cinematic narrative. I managed the full project lifecycle—from research and scripting to final broadcast delivery—and defined a unified executive vision designed to engage Fortune 500 CMOs and establish global brand authority.
Technical & Creative Process: My workflow utilized a sophisticated AI-hybrid production pipeline, synthesizing traditional Adobe Creative Cloud workflows (After Effects, Photoshop) with advanced AI generation for environment design and vocal mastering. This approach allowed for a high-fidelity, futuristic aesthetic that met elite broadcast-grade technical standards.
Strategic Creative Focus:
Narrative Engineering: Transformed complex market intelligence into a compelling script focused on brand equity, scalable growth, and industry leadership.
Visual Engineering: Curated a bespoke visual library by compositing 3D assets and custom Photoshop graphics with AI-generated landscapes for enhanced spatial depth.
Audio Architecture: Personally scored the trailer with a cinematic arrangement and integrated authoritative AI-engineered voiceover to match the Super Bowl's scale.
Brand Semiotics: Developed a cohesive motion language and visual identity to ensure the brand's message remained impactful across global multi-platform broadcasts.
IP Note: This video is used for portfolio demonstration only and contains content produced for Sports Media Inc. All rights reserved by the company. Video Production Lead (Internship at Sports Media Inc., Sep 2025–Feb 2026).
Original Asset: The official video is hosted on the Sports Media Inc. and Dakdan Entertainment YouTube channels.
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