Defining Marketing Analytics Four Types of Analytics

Описание: We take a look, through illustrated example, of the four types of analytics --
Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
Prescriptive Analytics

We do this by way of a very simple hypothetical illustration of a sales trend (and forecast) chart.

After working through a marketing example of the four, we take a look at some non-marketing examples of these four types of analytics as well.