Turning Sales Content Into a Sales System: The “In-Home” Playbook | Dean Curtis (CEO, Ingage)

Описание: You can have the best product in the world, but if your sales content is just a 'presentation' and not a repeatable system, you’re leaving six figures on the table every single month.

In this episode of Across The Funnel, Dean Curtis, CEO at Ingage, breaks down how teams should treat AI as a prototyping accelerator while strategy decides what actually gets replaced. He explains why owning your ICP matters more than feature parity, and how product data becomes the moat when it teaches you how winners sell. You will hear why every tool needs a single ROI metric tied to outcomes, how time-to-value is trained and iterated (not assumed), and why a customer health index should drive real human actions. We also cover how partners create stickiness and multiply account value.

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Chapters:
00:00 Intro
02:50 AI prototypes, strategy decides replacements
06:20 Own your ICP, build data-moat
10:40 Every tool needs a ROI metric
14:20 Time-to-value is trained, then iterated
35:00 Customer health index drives human actions
45:20 Partners create stickiness, multiply account value

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