#29 Introducing the Clarity Coven: Meet Alisha Bean

Описание: Episode Summary

In this Clarity Coven feature, Steph sits down with *Alisha Bean*, a long-time client turned mastermind member, to talk about what actually breaks when a business grows—and why most founders don’t realize the real problem until they’re already overwhelmed.



This conversation digs into the moment where things are technically “working,” but everything feels harder: communication is messy, systems are duct-taped together, the founder is back in the weeds, and the business starts pulling more instead of giving freedom.



Steph and Alisha unpack the difference between growth and scaling, the danger of 20-step workflows that require constant founder approval, and why hiring support doesn’t magically remove responsibility—it changes how leadership shows up.




IN THIS EPISODE, WE COVER

1. What “leaks” look like in a growing business—and why patching them stops working
2. The most common presenting problems (communication + systems) vs. the real root causes
3. Why your 20-step process is quietly sabotaging your ability to scale
4. The difference between growth (more volume) and scaling (more efficiency + stability)
5. How to delegate without losing awareness—and why that’s the actual CEO move
6. Why hiring an executor isn’t “magic” (and what to expect when you do)
7. The identity shift Alisha experienced going from “the shoes are too big” to fully owning her expertise
8. Alisha’s best advice for service providers building in a noisy, comparison-heavy online space



KEY TAKEAWAYS

1) “It’s working” isn’t the same as “it’s built to scale.”

Most businesses do work… until they don’t. If your systems were set up for one level of volume, they’ll start breaking when you grow. That’s not a personal failure—it’s a systems mismatch.

2) Duct tape is not a long-term strategy.

When your backend is 15 tools “kind of” talking to each other, leaks are inevitable: missed handoffs, duplicated work, rising software costs, and team confusion.

3) Simplifying is scaling.

If a process takes 20 steps and 10 approvals from you, you don’t have a workflow—you have a founder chokehold. Cutting it down (and pre-approving decisions) is how you stop being the bottleneck.

4) Delegation doesn’t mean “checking out.”

Stepping out of execution doesn’t mean you stop knowing what’s happening. You keep awareness, build trust, and create clear lanes so your team can move without you micromanaging.

5) Confidence changes your marketing.

Alisha shares how proving the concept (to herself and the right clients) changed how she showed up—no more “hoping” people believe in her… just telling the truth about what she’s already doing.




CONNECT WITH ALISHA

Instagram:   / alisha.bean.obm  



Keep up with Steph:

Pop into my DM's on IG and tell me what you're up to:   / virtually_stephrubio  



Join the Mastermind and grow with us: https://www.stephrubio.com/themastermind