Show me the data: Using analytics to measure social impact | Impact Council - Mar 2023
Автор: Impact Communications Institute
Загружено: 2023-03-17
Просмотров: 49
Описание:
You can’t manage what you don’t measure. And you certainly can’t convert traditional corporate communicators into social impact evangelists without showing them the goods, so to speak – demonstrating just how powerful impact-driven communications can be. Tune in for a lively discussion with Julie Davitz – Founder and CEO of Plus Media Solutions, and Rich Maiore – CEO of Rocket Social Impact, to hear about the latest tools to measure the impact and resonance of communications campaigns.
In this session, we explore:
How to use data to craft compelling social impact narratives
Approaches for identifying the metrics best suited for evaluating a communications campaign
When and where to leverage data visualization tools for quick learning and decision-making
Panelists:
Julie Davitz – Founder and CEO of Plus Media Solutions
Julie is an internationally recognized impact leader who leverages her knowledge of development, grantmaking, media and impact investing with global executive experience.
Rich Maiore – CEO of Rocket Social Impact
Rich is a recognized CSR leader, having spent the past 25 years working with companies from start-ups to Fortune 100 to achieve business and social impact through corporate social responsibility.
Moderator: Daniel Sargent – HawkPartners
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