Episode 38: Why You Should Treat Your Book Like a Business

Описание: Episode Title:
The Smart Publishing Impact Series - Episode 38: Why You Should Treat Your Book Like a Business

Episode Summary:
Your book isn’t just a creative project—it’s a product. In this powerful episode, Renée Lautermilch explains why every author should treat their book like a business from the start. Too many writers fall in love with their idea but fail to plan for what comes next—launch, sales, and long-term impact. Renée walks you through how to reverse-engineer your book’s purpose, test your ideas in the market, and create a real plan for success. Whether you’re writing to build credibility, generate leads, or create a new revenue stream, this episode will shift the way you think about your book.

What You’ll Hear:
• Why every book is a business—and how to plan for ROI
• The danger of writing without a clear end goal
• How to test your book idea before you write it
• What a “mini business plan” for your book should include
• Why your book’s launch strategy matters as much as the writing itself
• How to market your book after launch with daily, weekly, and monthly actions
• The truth about average book sales—and how to rise above them
• How to build a value ladder that connects your book to your larger business

Quote to Remember:
“If you want your book to gain traction, you have to treat it like a business. It’s a product—and that means it needs a plan.”

Mentioned in This Episode:
Renée’s book: The One Hour Author, available on Amazon
smartpublishingservices.com – free resources, coaching, and publishing support
Connect with Renée on Facebook – she’s the only Renée Lautermilch in the world

Next Week:
Renée continues with more real-world strategies to help you publish, promote, and profit from your book with clarity and confidence.