Market Research and Customer Insights Summit 2025 | Chisie UK | Why local insights matter
Автор: we.CONECT Global Leaders - World Class B2B Events
Загружено: 2025-10-07
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Case Study: Why local insights matter - navigating challenges to build successful strategies
Katy Bunn, Market Research and Competitive Intelligence Manager, Chiesi UK
Global and local market research are key to building strategy, but what do you do when challenges arise or insights aren’t quite what you were expecting? Market research approaches should always be adaptable, nuanced, and rooted in a deep understanding of both global objectives and local realities. This session will explore how to navigate these complexities to uncover insights that truly resonate and drive strategic success. In this presentation you will learn:
How to implement a global strategy and consider local differences?
How to make sure we fully understand our audience and get the correct insight?
How can local insights teams influence the global strategy?
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