Integrity Over Industry: The Woman Who Rewrote the Rules of Marketing with Liz Johnson

Описание: My guest today is Liz Johnson. Liz Johnson founded Mountain View Marketing 22 years ago. With a team of seven leading experts in their fields, Mountain View Marketing provides a full scope of customized outreach services for businesses of all sizes in many different verticals. 98% of Mountain View Marketing’s clients come from referrals. Mountain View Marketing works closely and collaboratively with valued clients to help them diffuse their pain points and challenges and reach their business growth goals and objectives. Mountain View Marketing’s services include: branding and rebranding, strategic outreach planning, marketing, advertising, public relations, social media, custom WordPress websites, videos and television commercials, content for all platforms, brand advocacy training, and media interview training. Prior to founding Mountain View Marketing, Liz managed the Marketing Communications Department for an international energy consulting firm where she worked with a $9 million outreach budget and staff in eight countries. In this episode we discuss small business marketing, relationship-driven business, marketing, gratitude and the no-contract model.






Website: https://mountainviewmarketingllc.com


LinkedIn - https://www.linkedin.com/in/mvmarketingliz/


 






In this episode you will learn:






1. Why small to medium sized businesses need a tailored marketing strategy as opposed to a one size fits all approach.


2. How to determine your brand value proposition.


3. How to stick out as a brand that people remember and resonate with.










“When I started my marketing career 45 years ago, I'm dating myself here, the glass ceiling was thick and very tough to penetrate. "- 00:03:35






“You have to come from the mindset. How can I provide value to you?" - 00:23:10






“Really connect with your beliefs, your philosophies, your ethics, your values, and make sure that is coming through loud and clear in your business, that it hasn't been lost in the shuffle.” 00:49:46










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