Zara’s Billion Dollar Secret

Описание: ​Zara's remarkable success in the fast fashion industry is driven by its agile supply chain and rapid production cycle. The company can transition designs from concept to store shelves in just 10 to 15 days, enabling it to swiftly respond to emerging fashion trends. This efficiency is achieved through a combination of in-house production for capital-intensive processes and outsourcing labor-intensive tasks to local subcontractors. Additionally, Zara's strategy of stocking limited quantities creates a sense of urgency among consumers, encouraging immediate purchases and frequent store visits.

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