A Complete Guide to Twitter

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What is Twitter and How to use it? Ultimate Guide to Twitter
Twitter is an American micro-blogging & social networking site, used by the users to post messages known as tweets.

Twitter came into existence on 21st march 2006. It's headquarters is situated in San Fransisco , USA

Mr Jack Dorsey is the CEO of Twitter.

Monthly active users of Twitter on an average is 330 million.

Twitter is a popular social media platform and a micro blogging site. Users can access this platform to air their views on issues which impacts them.
Keys to effective Tweets:
1. Use your own profile picture.
2. Your bio should be interesting.
3. Keep on providing information that can generate curiosity.
4. Be prompt and break the news.
5. If possible tweet after a regular interval of time in a day instead of tweeting within the same hour.
6. Try to establish connect with people, this leads to increase in followers.
7. Ask for Re-tweets.
8. Share links & contents.
9. Share valuable information.
10. Use hashtags to associate yourself with the ongoing discussions.
11. Praise people for sharing information.
12. Be open to new connections and follow people back.
13. Leave room for others if you want to be re-tweeted.
14. Keep it under 140 characters.


Important features of Twitter:

Twitter offers some great features to enhance your ways of reaching out to new people or promote your business.

We are often under an impression that we are making full use of twitter's feature which is contrary to what we are doing in reality.

"Pinning" is the best way to get more engagement. By pinning at the top of your tweet you are highlighting your tweet and attracting more attention to it.

"Create moments" is basically a feature that collects the best moment from the web and showcase the same.

"Add a GIF" to your tweet, as they are very popular. GIF is a popular feature.

"Twitter Highlights" is another feature which keeps you updated, as you will receive regular highlights of the day.

"Verify your twitter account" is a feature that makes your account look authorized. By adding that blue verified badge next to your twitter handle, you make things look more genuine.

Twitter: Pros and Cons:

Merits:

1. It has massive audience potential.
2. Easier to connect with people, especially celebrities.
3. It is a fast medium of conveying the given message.
4. It is an excellent medium to share your products / services to create brand awareness.
5. It can be conveniently used in your smart phones.
6. You can get the updates fairly easily by following people.


Demerits:

1. It's greatest limitation is that, it supports 140 characters each tweet. For people who finds it difficult to express in short, they may not find Twitter very appealing.
2. It’s infectious, so you might end up wasting your time.
3. Fake accounts are made to cheat people.
4. It has a spam problem.
Short Bio of Mr. Jack Dorsey (Founder of Twitter):

Born in USA, from an early age, Jack Dorsey loved computer programming and software development. He always wanted to figure out how software’s can turn things around for us.

At the age of around 14, he developed a software which could extend and facilitate various services to the customers.

He opened a small venture for logistic dispatch by which some key emergency services were made available to the customers via internet.

He met Even Williams and seeked his financial backing to accomplish his dream project and then Twitter came into existence.

Twitter is a brain child of Jack Dorsey which has gained immense popularity all over the world.



Impact of Twitter:

From a Politician's point of View: For a politician, Twitter is very handy. By using a Twitter handle, Politician can remain in touch with people. They can inform people about new schemes and also about their constituency. Without a twitter handle, a politician is handicapped to a great degree in today's world. It assist them to address their core voter's.


From a Celebrities point of view: For celebrities, Twitter is of utmost importance. It bridges the gap between a celebrity and their fans and also acts as a medium to promote themselves. It adds to their fan following.


From Media’s point of View: They conduct opinion poll, promote their channels and also take the view point of their audience using Twitter as a means of communication. They try to create a loyal audience base, by maintaining a strong association with their viewers.


From a Common people's point of view: The common people loves to see when the channels of communication are kept open by various organizations, because it allows them to voice their opinion and share their feedback. Twitter is an important instrument for common people to voice their anguish, concern & appreciations.


What is the purpose of Twitter?

It's main purpose is to let people share their thoughts & ideas in front of a large audience.