eCommerce Customer Retention Marketing Tips

Описание: In 2020, marketers realized the value of retaining existing customers like never before, and the focus on ecommerce customer retention is set to continue throughout 2021. Email marketing is a key channel when it comes to building loyalty, allowing for timely triggered campaigns and smart personalization that delights customers and brings them back to your site.

We'll be covering:
Action-orientated tips on how to reconvert existing customers and build trust
A medley of best-in-class digital marketing campaigns from leading brands
Find out what loyalty email marketing looks like for eCommerce stores in 2021
Learn how data and marketing automation can be leveraged to create personalized messaging

#loyalty #marketing #ecommerce

▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

00:00 - Intro
05:13 - How to measure loyalty?
11:52 - Helpful marketing & email marketing
27:50 - IDIC Methodology
30:36 - 5 email personalization tactics for ecommerce

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▬ About Fresh Relevance ▬▬▬▬▬▬▬▬▬▬▬▬

#freshrelevance helps marketing, CRM, eCommerce and merchandising teams deliver personalized customer experiences across web, email and app with an extensive set of solutions, integrations and intuitive UI. Our versatile personalization and decision engine integrates with your stack and can be used across teams. We enable you to design and execute highly effective personalization campaigns from start to finish - no technical expertize needed. Functionality includes cross-channel experiences, product recommendations, triggered emails, behavioral targeting, social proof, testing and optimization and much more.

Website: https://www.freshrelevance.com/solutions

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