How to Get Your New Product in Gift Guides from First-time Founder Kim Behzadi - Small Business PR

Описание: How to Get Your New Product in Gift Guides from First-time Founder Kim Behzadi - Small Business PR


Click here for the full show notes and transcript: https://www.gloriachoupr.com/55

Nothing scares most first-time business founders than starting the business process.

On one end, you foresee the realizations of your plans. On the flip side, you also think of the worst-case scenarios, which are enough to make you doubt your capacity and your business.

Unfortunately, the fears do not just stop there.

Everything else turns scarier when it's time to market your products to your potential customers. Even more challenging is when you pitch your products before journalists, who have the resources to reach broader audiences through gift guides.

Crippled by all your anxieties, you ponder— should I give PR at least a try?

Is it possible that I don't have to spend another dime just to sell my products in gift guides while I leverage the power of the press?

If you genuinely feel your product deserves that space on those coveted gift guides, whether you're a newbie or an expert, then you have to give yourself the chance to champion your business.

There's no doubt that PR offers you that path to get the recognition you deserve.

But that doesn't mean that everything's going to run smoothly. In fact, it only gets more challenging the moment you take the first step in doing PR. You must research, create your pitch, send follow-up emails or DMs, and face rejections. While doing all these PR activities, you must wear several hats for your small business.

Sure, it does sound like an insurmountable task, but it's not impossible, not even for first-time founders like our podcast guest, Kim Behdazi.

In this episode, let's take a deep dive into a first-time business owner's journey of going from zero to becoming a hero for her business and the community.

"These small little wins have huge ripple effects. You have to start. That's sometimes the hardest part for people. It's like they jump off the cliff. But those ripples can really have a big impact."
-Kim Behzadi

If you're serious about getting your products featured on gift guides, take that first PR step by tuning in to this episode. You'll discover how to get started and learn to adapt along the way, even if you're a first-time business founder.

Topics We Discuss in this Episode:
✅ The # 1 trait that business founders must possess
✅ Making buckets of priorities for your business and PR
✅ Why PR, not social media, is the path for marketing your products
✅ A trifecta model for following-up journalists
✅ Instilling relevance for pitching in gift guides all season long
✅ How your small wins lead to the most extraordinary ripples for your business

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If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at https://learn.gloriachoupr.com/webina...



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