Difference between Customization and Personalization by Apviz

Описание: We often see the words ‘#Customization ‘ and ‘#Personalization’ without actually knowing their meanings, but they are distinct especially in the context of products, services, and user experiences.



➡ Customization refers to the process where users actively modify or configure a product or service to suit their specific needs or preferences. It involves direct interaction from the user to make their product unique. Here are some key characteristics:

💡 Example:
Choose unlimited options for a customised product such as glasses. A good example is Dyades, you can choose colour and additional features like engraving to make it unique.



➡ Product personalization refers to the ability for users to modify, configure various aspects of a product to suit their individual preferences by selecting from different options, features, designs, or components.

💡 Example:
Personalize your bike to your taste with Origine Cycles, choose from a multitude of options. The 3D configurator developed by Hapticmedia thanks to its Apviz Saas software allows you to visualize your bike in 3D while adapting it to your personal preferences.


Both customization and personalization aim to enhance user satisfaction by tailoring experiences to individual needs, and at the same time, you increase your conversion rate by 40% and reduce returns significantly.


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#Innovation #Customization #Apviz #Ecommerce #UX