Gucci Cruise 2025 low expectation management review (no roast, but no good-ci either)

Описание: It's not that we were expecting the world to change, when we heard Sabato De Sarno was appointed for the position as creative director at Gucci.
We are fully aware that the job as a CD is not easy, especially when the house has been struggling. There are several examples right now, like Daniel Lee at Burberry or Maximilian Davis at Ferragamo, who really try to get the best out of a brands heritage, while changing and developing the brand still in a greater direction, while also trying to increase sales. It's hard for everyone. But, but! This doesn't mean you should wash off everything you ever stood for and deliver us this. I might take it too personal, but we know Gucci can do it better.


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