No. 1 failure story | Why Tupperware failed with great product | Dr Ujjwal Patni

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From a $2 billion global empire to bankruptcy—Tupperware’s fall is a masterclass for every MSME and SME!

In this video, Dr. Ujjwal Patni, India’s leading business coach, reveals the shocking reasons behind Tupperware’s dramatic collapse and the powerful lessons small and medium-sized businesses can learn to avoid the same fate.

You’ll discover:

Why Tupperware failed to adapt to e-commerce and digital marketing

How ignoring consumer trends and sustainability led to its downfall

Pricing mistakes that alienated its middle-class market

Missed opportunities in innovation and branding

Actionable steps for MSMEs & SMEs to stay competitive in today’s market

Whether you’re an entrepreneur, business owner, or professional, this video will help you future-proof your business and avoid the costly mistakes that destroyed one of the most iconic brands in history.

Watch till the end to get Dr. Ujjwal Patni’s proven 5-step action plan to grow your business in 2025 and beyond!

Subscribe to Dr. Ujjwal Patni for more powerful lessons on business growth, success habits, and entrepreneurship.

Video Chapters:
00:00 - Introduction
01:16 - Background of Tupperware
02:39 - What went Wrong?
09:10 - बर्बादी की यात्रा
10:55 - Lessons for your Business

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