Meet the Stanford Surgeon Turned Podcaster — Peter Attia

Описание: “I’ll never forget the first patient whom I ever saw die.”

Sheesh, what an opening line, right? Peter has an outstanding resume: he’s a medical surgeon, a Stanford grad, and a longevity expert with 25+ years of industry experience — not to mention, a published author who has sold over two million copies of his book, Outlive.

In a nutshell, Peter is a prime example of what can happen when you share your expertise through writing. And he’s going to help you get started.

In this episode, you’ll learn how Peter wrote his first book — frameworks, strategies, how he packages industry expertise in a way that’s digestible for the masses — and how you can, too. If you’ve been burning to turn your expertise into a bestseller, this episode is for you.

SPEAKER LINKS:
Website: https://peterattiamd.com/
YouTube:    / @peterattiamd  
Twitter: https://x.com/PeterAttiaMD
Instagram:   / peterattiamd  
Newsletter: https://peterattiamd.com/newsletter
Book: https://a.co/d/57euBtR

WRITE OF PASSAGE:
Want to learn more about the next class for Write of Passage?
Join the final cohort and become a better writer in just five weeks.
https://writeofpassage.com/

TIMESTAMPS:
00:00:00 Introduction
00:01:50 How Peter Attia started his book with a dream
00:04:55 How Peter Attia structured his book around a story
00:07:00 Writing technical vs emotional
00:09:40 Peter Attia's 3-part framework (Strategy, Objectives, Tactics)
00:11:20 How to develop a framework
00:12:50 How to develop your voice and select a medium
00:16:55 Why Peter decided to lower profit with his book cover (Easter egg!)
00:17:30 How to successfully work with a co-author
00:20:30 Collaborating on Google Docs vs in person
00:21:00 Why Peter didn't want a self-help book for the New York Times list
00:22:15 How to provide practical, concrete tactics
00:26:00 Setting your most important goal
00:28:00 How to write painful personal stories
00:31:15 Peter's career (Medical school, McKinsey, Doctor, Writer)
00:34:00 How podcasts changed Peter in 2016
00:35:20 Why the publisher trashed Peter's book
00:39:00 How Michael Ovitz resurrected Peter's book
00:45:00 Peter's daily schedule to write this book
00:46:10 What idea Peter polished the most and his focus on nutrition
00:50:10 How to handle perfectionism, fear, and criticism
00:52:15 Why Peter admires writers and speakers like Sam Harris
00:55:45 Non-linear process of writing a book
00:58:30 How to structure the framing of a book
01:00:00 Editing in the final stages
01:03:30 What matters in writing a provocative conclusion
01:04:50 How to categorize your book
01:06:10 The hardest chapter to write
01:09:00 Explaining core ideas over dinner, not an elevator pitch
01:11:00 The importance of fact checking
01:14:15 How Peter found the courage to share his personal stories
01:15:58 Writing Example (Rocketmen)

PODCAST LINKS:
Website: https://writeofpassage.com/how-i-write
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/2DjMSbo...

ABOUT THE HOST:
I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

How I Write is a podcast by Write of Passage // Production by Adam Soccolich