The Podcast Playbook: Discovery, Loyalty & Monetization Explained
Автор: Sound That Brands
Загружено: 2026-02-18
Просмотров: 10
Описание:
Launching and sustaining a podcast is challenging—and building listener loyalty for your brand is even tougher. Sound That BRANDS CEO Dave Beasing chats with Tim Bronsil, CEO of Point-To-Point Marketing, and Hal Rood, partner at Strategic Solutions Research, the authors of “The Podcast Study.” Together, they share actionable findings about podcast discovery and community-building, essentially sharing a playbook for a podcast that performs.
Key topics include: launching a podcast with little or no marketing budget—leveraging social media, word of mouth, and platform recommendations.
Practical steps to improve podcast search optimization, from episode keywords to show titles.The power of the host in creating emotional loyalty and consistent engagement. Plus they cover the importance of listener participation, events, and merchandise for transforming followers into a true community.
#PodcastStudy #PodcastMarketing #BrandedContent #CommunityBuilding #PodcastDiscovery #ContentMarketing #PodcastHost #SoundThatBrands
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