Why are humans so irrational with behavioural economics legend, Rory Sutherland

Описание: In this captivating interview, world-renowned behavioural economist Rory Sutherland delves into his fascinating career journey, his thoughts on the advertising industry's evolution, and his insights into behavioural economics. As the Vice Chair of Ogilvy UK, a TED speaker with over 7 million views, and an acclaimed author, Rory shares his unique perspective on human behaviour, creativity in advertising, and the future of work. Don't miss this enlightening conversation filled with humour, mischief, and invaluable advice for marketers and beyond.

Chapters:
00:00 - Introduction and Background of Rory Sutherland
02:15 - Early Career and Entry into Advertising
06:30 - Influence of Childhood and Early Inspirations
10:50 - Thoughts on the Evolution of Advertising
15:40 - Importance of Media Planning and Creative Integration
20:05 - Reflections on the Digital Age and Creativity
25:30 - Impact of the Pandemic on Work Culture
30:45 - Autonomy and the Future of Work
36:15 - The Role of Behavioural Economics in Marketing
40:20 - Strategies for Sparking Creativity and Innovation
44:00 - The Importance of Humour and Mischief in the Workplace
48:30 - Addressing the Decline in Creative Thinking
52:10 - Unexplored Principles of Behavioural Economics
56:00 - Advertising vs. Consultancy Firms
1:00:20 - Closing Remarks and Audience Q&A

About the Guest:

Rory Sutherland began his career as a graduate at Ogilvy, where he worked as a copywriter and creative director for over 20 years. Currently, he serves as the Vice Chair of Ogilvy UK, a role that allows him a broad and exploratory remit. Rory is a global TED speaker, former president of the IPA, a Cannes judge, and the author of "Alchemy: The Surprising Power of Ideas That Don't Make Sense." His profound understanding of human psychology and behaviour makes him a leading figure in behavioural economics and a master of capturing the irrationality of human beings.