Scammy copy (and how to avoid writing it)

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Every copywriter makes mistakes, but some mistakes are so bad we have to call them what they really are: copywriting sins.

These sins aren't just deceptive and malicious - they're so bad the FTC will hunt you down if you use them because they're actually ILLEGAL. (That's also the reason why copywriting gurus sound so slippery and evasive when you ask for more details about what they're trying to sell you.)

In this video we lay out three of the biggest copywriting sins and show you both how gurus use them and how you can make sure your copy stays compliant. We really, really don't want you to get fined a bazillion dollars by the FTC, but also we want you to be able to sleep at night.


0:00 - Sean Goes to Marketer Hell
4:59 - The Problem With Copywriting Gurus
5:35 - Outlandish Promises About $$$
8:30 - Tips for making compliant copy promises
10:57 - Cherrypicking Proof
13:44 - Tips for making your copy proof compliant
15:14 - Manipulating People Via Their Desire For Wealth
18:20 - The Psychology of Status (and how it manipulates you)
19:42 - How to Be An Ethical Copywriter

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Want a complete guide to writing copy, research, sales psychology, and landing jobs or clients? Check out our free Copywriting Megacourse ➡️    • The Copywriting Megacourse | The Only Cour...  
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Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Videography by Gina Ciardi
Production, VFX, and Editing by Noah Sokolsky