Individual Differences Theory and Media Effects
Автор: Dr. USP
Загружено: 2022-01-26
Просмотров: 1607
Описание:
Individual Differences Theory and Media Effects discusses how individual differences in personality, intelligence, cognitive ability and empathy moderates media effects. Dr. Uma Shankar Pandey discusses the individual differences perspective as a limited effects media theory.
#individualdifferences #audience #mediatheory
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0:00 Intro
1:26 Limited Effects
2:22 Audience Motivations
3:48 Personality Traits
4:45 Information processing
7:02 Active Audience
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