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Conjoint Analysis in 10 minutes - Business Performance Management
Автор: BPMSG
Загружено: 2010-07-10
Просмотров: 149476
Описание: Conjoint analysis or stated preference analysis is used in many of the social sciences and applied sciences including marketing, product management, and operations research. The presentation explains the principle, using a simple example. It shows, how to calculate the part-worth utilities and how to derive the relative preferences from individual attributes from there. A full factorial and a fractional factorial design is used. An Excel template for this example is available from the author.
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