The BOOM in ✨Guru Girlies✨: A deep dive into "bestie parasociality"

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Salutations! This may be a controversial one but I have been wanting to make a video about young, online female gurus for ages and just couldn't help myself. Since the advent of, especially TikTok, "Guru Girlies" have been taking the modern world by storm. In our age of obsessive feminine-focused confidence, manifesting your dream life surely hasn't been easier. At least, according to the gorgeous, smart and awe-inspiring guru! In this video, I analyse what the "Guru Girlie" is, why she is so incredibly popular online, and how one of the most effective parasocial relationship connections has been built through manifestation mantras and the beautiful women who preach them.

So, let's get into it bestie😉 and I hope you enjoy! Thank you so much for your support and let me know your thoughts and perspectives in the comments :)

TIMESTAMPS
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0:00 INTRODUCTION
1:29 What are "Guru Girlies"?
16:37 The culture of Guru Girlies
22:36 WHY THE GIRLIES LOVE GURU GIRLIES
24:26 The "bestie" parasocial relationship --- Glowing Up | "You can sit with us!" | Tribalism is Queen
33:58 "Pickmeisha"
41:54 Guru Girlies & Manifestation
46:37 Guru Girlies, "Pretty Privilege" and Self-Interest
57:55 Concluding Thoughts on "Confidence Culture" and the Gurus

Sources are referenced throughout the video

FAQ
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Q: Why do you pronounce "women" the same as "woman"?
A: I am South African with a particular Queen's English/south of England tinge to my accent. Please be understanding, respectful and don't send me emails or leave comments about this. Thank you :)

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FAIR USE DISCLAIMER
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