Chapter 1 | How to Find Your North Star Metric? | Meta’s Marketing Secrets

Описание: Every great company is built around one thing - a clear North Star metric!
In this first episode of Meta’s Marketing Secrets, we’re diving into the principle that shaped Meta’s rise: choosing one metric that defines success, and aligning everything around it.

Alex Schultz, Meta’s CMO, calls this the foundation of long-term growth. For Meta, that metric was Monthly Active Users (MAU) - not installs, downloads, or other vanity numbers. It was all about real people using the product, consistently.

In this video, we’ll break down:
✨ What a North Star Metric really means
📈 How Meta used it to guide every decision
💡 Why most teams fail to commit to one goal
🧭 How you can define one, and protect it

The idea of the north star metric is the system that kept Meta focused, disciplined, and growing; when everyone else was chasing quick wins.

Without defining what success means for your brand, your campaigns risk chasing numbers that don’t actually move the business forward. No wonder it’s the very first chapter Alex discusses in his book, ‘Click Here’.
Once you’ve defined the north star, here’s how to go about using it:

1. Pick one defining metric for your business.
2. Set clear guardrail metrics.
3. Align your marketing, reporting and ad creatives around it.
4. And most importantly - stick with it, even when things get hard!

🎯 Watch the full video to learn how to find your true North Star - and make every marketing decision align with it.

#Meta #Marketing #Growth #AlexSchultz #DigitalMarketing #PerformanceMarketing #MarketingStrategy