Email Marketing Tips: Nurture Emails vs. Traffic Driving Emails
Автор: Aligned Social
Загружено: 2023-04-03
Просмотров: 67
Описание:
Getting your email subscribers to open your emails should be your biggest focus in your email marketing strategy.
Because let's be honest, you can have 100K subscribers, but if you have a shitty open rate, your email list isn't going to drive results in your biz.
You need to teach people that your emails are worth opening and that starts with a strong nurture campaign! Many people confuse the nurture email with the traffic driving email, and if you only send links to your other content or sales pitches, people are going to stop opening them.
Mix it up and keep your subscribers guessing because your email open rate is the most important metric!
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