Brand Licensing 101: How Big Brands Turn Their Name Into Millions

Описание: Brand Licensing 101 with James Slifer

How do the world’s most recognizable brands expand into new categories without launching everything themselves?

On this episode of the CPG Brand Builders Podcast, Braden speaks with James Slifer, Managing Director at Joester Loria, one of the leading brand licensing agencies in the world.

With more than 24 years of experience, James has helped global brands including Chiquita, Constellation Brands, Kellanova, Toyota, Van Holten, Post Holdings, and beloved creators like Eric Carle and Dav Pilkey, creator of the Dog Man book series, extend their brands into new products and categories while protecting long term brand equity.

In this episode, James breaks down Brand Licensing 101 and explains how consumer brands unlock growth through partnerships, how licensing deals actually work, and what founders need to know before extending their brand.



If you are a CPG founder, brand builder, or marketing leader, this episode provides a practical look at one of the most powerful growth levers in consumer brands.

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