🔥BREAK-EVEN ON PAPER IS NOT ENOUGH — CASH BREAK-EVEN IS WHAT MATTERS

Описание: NOT ENOUGH — CASH BREAK-EVEN IS WHAT MATTERS
“The report says break-even… so why does cash still feel tight?”
Many CEOs believe that once the business reaches accounting break-even, things are safe.
In real operations, accounting break-even does not protect cash flow.
Accounting break-even means: revenue equals expenses on reports.
It reflects recognized results.
Cash break-even, however, means: actual cash inflow is sufficient to cover all due expenses without borrowing, advancing, or constant rotation.
This is the real safety threshold.
A business can be “break-even” on paper and still struggle with cash because of: slow collections, early payments, fixed costs due before cash arrives.
CEOs must view break-even through timing, not totals.
Three questions define cash break-even:
– Does this month’s cash cover payroll and mandatory costs?
– If revenue stalls for 30 days, can the business still operate?
– Does survival require short-term borrowing?
If the answer is “yes,” the business has not reached cash break-even.
In cash flow management, the goal is not early profit, but to reach cash break-even as early as possible.
Over these 28 days,
Hopono helps you redefine break-even through real cash, so CEOs don’t get distracted by good-looking reports, and instead decide based on cash survival.
👉 This is Day 13 of 28 Days of Corporate Cash Flow Management.
👉 Follow Hopono to identify your true cash break-even point.
👉 Share this video with a CEO who is “break-even on paper but still cash-stressed.”
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