Transmedia Storytelling & Content Planning | Richard Hanna
Автор: Stukent
Загружено: 2022-06-21
Просмотров: 724
Описание:
In this session, we will discuss the keys to transmedia storytelling and how it applies to digital marketing and social media. Transmedia storytelling is term used to describe when a single or continuous story is told across a variety of media. For example, in the Marvel Cinematic Universe, there are different movies and television shows that have both separate storylines and also tie-ins to other shows or movies to tell a continuous story. In this session, we will discuss the key elements of storytelling and how those elements crossover with the storytelling we observe in the Marvel Cinematic Universe.
0:00 Start
1:53 What is transmedia storytelling
40:51 Q&A
44:19 End
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