Data Collaboration Summit 2025 — London

Описание: Unlocking the Future of UK Retail Media with L'Oréal, Scope3, Amazon, Smartbox, Mass Analytics, Pepsico, Uber, ITV, Netflix, Boots Media Group & LiveRamp!

Discover the replay of this summit designed to provide the clarity and connections you need to navigate the evolving UK retail media and data collaboration trends such as:

The Importance of First-Party Data: Turn your valuable customer data into a powerful engine for hyper-targeted advertising and superior customer experiences.
Connecting Omnichannel Retail Journeys: Understand how top retailers are integrating digital, online, and in-store data to drive sales and forge deeper brand connections.
Embracing Clean Room Innovations: Explore advanced measurement, attribution, and privacy-first solutions like Clean Rooms, with a focus on their application in the UK market.

00:00:00 Introduction (Numberly)
00:13:55 Building a Successful Brand Data Ecosystem (L'Oréal)
00:36:15 Sense and Scalability: AI meets Full Funnel Activation (Scope3, Amazon, Smartbox)
01:06:46 Mind the Gap: Tackling Measurement and Effectiveness in Marketing (Mass Analytics, Pepsico, Uber, IT)
01:43:49 Building the Future of Entertainment-Driven Advertising (Netflix)
02:03:11 As you like it: The UK journey towards cleanroom and Data Collaboration (L'Oréal UKI, Boots Media Group, LiveRamp)
02:33:19 Strategic Frameworks for Marketing Effectiveness (Pepsico)
02:55:04 Concluding remarks