Lacing Up for Disruption: Running, Resilience & Reinvention -Mile 40 Ep 138 Feat Royi Metser

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On this episode of Mile 40 host Bishoy Tadros sits down with Royi Metser, the founder and CEO of Avelo—a groundbreaking startup on a mission to revolutionize running with the world’s smartest running shoe. Royi shares his personal journey from rekindling his passion for fitness during the pandemic to running his first marathon and, ultimately, launching Avelo.

We’ll dive into the powerful parallels between running, life, and business—including the importance of consistency, embracing failure, and playing the long game, not just in sport but in entrepreneurship. Royi opens up about the resilience required to face setbacks and how his experience as an athlete and startup leader has shaped his outlook.

You’ll also get a behind-the-scenes look at Avelo’s Kickstarter launch, insights on building innovation from the ground up, and the surprising ways running sparks creativity and clarity for both Royi and Bishoy.

Whether you’re a seasoned marathoner, an aspiring entrepreneur, or just love a good comeback story, this episode is packed with inspiration, authenticity, and practical wisdom to help you keep moving forward—no matter which mile you’re running in life.

Royi Metser is the Founder & CEO of ⁠Avelo⁠, on a mission to help every athlete run faster, stronger, and more resiliently by creating the world’s smartest running shoe. Prior to founding Avelo, Royi spent 7 years as Head of Business Development at high-growth consumer health technology company InsideTracker, and 5 years in investment banking. His journey to Avelo began after a health wake-up call in 2021 inspired him to train for his first marathon — and led to personal frustration with running injuries and the lack of better tools to train smarter and reach his goals. Today, Royi is driven to help millions of people improve their health and wellness through the sport of running.

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