It’s Not a Routine, It’s a Performance Now 💅

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It’s been a game-changer for my skin, nails, and even joint health 💅💖 I only share products I truly love—and this one’s become part of my daily ritual.

From powder puffs to TikTok GRWMs, beauty has come a long way—but when did getting ready become a performance?

In this video essay, we trace the fascinating evolution of the beauty routine—from the quiet, intimate rituals of 1940s women at their vanities to today’s hyper-visible, monetized GRWM culture on platforms like TikTok and YouTube. 💋📱

What was once a private act of self-care has become a content category, a business model, and—some might say—a digital stage.

We’ll explore:
💄 The sacred solitude of vintage beauty routines
📺 Post-war advertising and the rise of the “TV-ready” woman
📹 The YouTube beauty guru era and DIY glam
🎥 How GRWM content turned routines into storytelling (and marketing)
🪞What all of this means for feminine identity today

Whether you’re someone who loves doing your makeup in silence or someone who never misses a GRWM, this video will leave you asking:
Are we still getting ready for ourselves—or for the algorithm?

👇 Let me know in the comments:
When did you start watching beauty content? Do GRWM videos make you feel connected—or compared?

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#GRWM #BeautyHistory #DigitalFeminism #TikTokCulture #VintageBeauty #MakeupHistory #LauraJaneAtelier