What is the point of a point of sale display?

Описание: http://www.ceepackaging.com
twitter : @ceepackaging

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Claudia Rivinius of the German multinational STi Group explains why point of sale (PoS) displays work.

This video was filmed at Interpack in Dusseldorf on 14 May 2011.

My channel on you tube :    / alanheath   is one of the most prolific from Poland. I have produced around 1,600 original films, most in
English but also in Polish, French, Italian, Spanish and German.

My big interest in life is travel and history but I have also placed films on other subjects

Please feel free to ask questions in the public area or to comment on things you disagree with. Sometimes there are mistakes because I speak without preparation. If I see the mistakes myself, I make this clear in the text. Please also leave a star rating!

There are a number of films here on the packaging industry. This is because I am the publisher of Central and Eastern European Packaging -- http://www.ceepackaging.com - the international platform for the packaging industry in this region focusing on the latest innovations, trends, design, branding, legislation and environmental issues with in-depth profiles of major industry achievers.

Most people may think packaging pretty boring but it possibly effects your life more than you really imagine!

Central and Eastern European Packaging examines the packaging industry throughout this region, but in particular in the largest regional economies which are Russia, Germany, Poland, Czech Republic, Ukraine and Austria. That is not to say that the other countries are forgotten, they are not, but obviously there is less going on. However the fact that there are so many travel related films here is not from holidays but from business trips attending trade fairs around the region. Every packaging trade fair is a new excuse to make another film!