Tech Pricing & Monetization: How to Build Pricing into your SaaS and Tech Go-to-Market Strategy

Описание: Discover how to master tech pricing and monetization with expert insights from Tania Kalambet, a pricing strategist with experience at Google Cloud, EY and Germany’s leading real estate platform.

In this episode of Go-to-Market Playmakers, Tania shares the playbook for how to approach pricing as a strategic discussion, why value-based pricing is crucial in B2B tech, and how founders can build pricing into their go-to-market strategy from day one.

Whether you're launching a SaaS product, refining your value packaging, or scaling your pricing model, this conversation will change how you think about monetization in tech.

Learn how pricing evolves with product maturity, how to overcome fear of pricing mistakes, and why storytelling and collaboration are essential pricing skills.

Chapters

00:00 Intro: Pricing is storytelling
01:00 Meet Tania Kalambet: From valuation to pricing expert
03:00 Breaking the myth: Pricing isn’t just technical
06:00 How pricing strategies evolve over time
08:00 Pricing as collaboration, not just calculation
10:00 There is no perfect price – only the right price for now
12:00 The biggest pricing mistakes founders make
14:00 Pricing as a strategic conversation
17:00 What B2B leaders overlook in pricing
19:00 How pricing integrates with product teams
21:00 The role of sales in informing monetization
23:00 Estimating value and using it to guide pricing
26:00 Don't overthink: Test and iterate on pricing
28:00 Why founders fear pricing decisions
30:00 Should you start high or low with pricing?
33:00 Why your first launch isn’t your last
35:00 B2B pricing: Transparency vs flexibility
37:00 Step-by-step: Where to start with pricing
40:00 Maturing products need evolving pricing
44:00 Final thoughts on monetization strategy

✅ Ideal for startup founders, product leaders, pricing managers, and go-to-market strategists looking to elevate their pricing approach.

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