Veeva or Salesforce? We discuss Vendors Management, Digital transformation, MarTech & more!

Описание: My guest Danielle Bateman is a seasoned Digital Transformation Pharma Executive with a rich background in Pharma, in Tech and in the Navy.   / danielle-bateman   Danielle is an inspiring, yet humble & genuine people & Digital innovations leader.

On this episode, Danielle shares great insights on how to build strategic partnerships between Pharma and their Vendors/Partners eco-system, how to drive to shared outcomes, how to leverage value-based contracting.
We also talk about the decision that many Pharma, Life Sciences Companies have to make when it comes to staying on Veeva platform or considering migrating to alternative solutions like Salesforce environment for their CRM and beyond. This discussion is timely as Takeda recently announced migrating to Salesforce platform https://www.salesforce.com/news/press....
We also discuss Global to Local MarTech governance, how to build one globally coherent Tech stack and yet make it locally relevant to all markets - including emerging markets. We talked about Data protection, data governance, best practices to drive Digital adoption in Pharma and co-create solutions with your stakeholders and users.


🕓Timestamps:
0:00 Intro
0:46 Danielle's journey as both customer & vendor
01:30 How to build Win/Win for Pharma and their vendors?
03:51 Can one solution please all stakeholders and fit all Markets?
05:35 Global governance vs local empowerment
07:39 Let's talk about Veeva vs Salesforce, what is at stake for Pharma?
09:30 Pharma trend for MarTech governance
11:06 Main challenge/lesson learned in digital transformation?
12:22 Value based contracting in Marketing & Commercial
15:21 How to drive Digital adoption in Pharma
17:53 Takeways
18:54 Closing

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Don't forget to watch 📽 Our other videos. Please check them out :

▶️Is Pharma or MedTech more digitally advanced? Debate with my guest Jowyn Goh
🔸   • Is Pharma or MedTech more digitally advanc...  

▶️How to enhance medicines access in underserved communities? (& more with my guest Deborah Gildea)
🔸   • How to enhance medicines access in underse...  

▶️MedTech CEO & former Pharmaceutical Exec' on Leadership and learning from successes & setbacks
🔸   • MedTech CEO & former Pharmaceutical Exec' ...  
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