When Death Created Business Opportunities

Описание: COVID-19 destroyed millions of businesses—but some rose like legends. In this video, discover how top Indian and global companies turned crisis into opportunity. From Zoom’s explosive growth to JioMart’s timely entry, from D2C brands to edtech giants like BYJU’S, businesses rewrote the rules using powerful marketing, digital transformation, and bold decisions. Learn how companies like Mamaearth, PharmEasy, WhiteHat Jr, and Zomato thrived while others collapsed. This isn’t just about surviving—this is about strategic moves, smart advertising, and building strong emotional connections during hard times. Watch till the end to uncover real case studies and how YOU can apply these tactics in your own business, no matter how small. Let’s decode how marketing overruled the market crash.
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🧠 Marketing Strategies They Used to Grow During COVID:
Digital-First Pivot
Offline businesses rushed online via Shopify, WhatsApp, Zoom, and payment apps.
Example: Local Kirana stores adopted JioMart and Dunzo.
Hyper-Targeted Social Media Ads
Brands used emotion, humor, and problem-solving ads on Instagram, YouTube & Facebook.
Example: Mamaearth and Boat used influencer marketing & YouTube Shorts smartly.
Problem Solving Products
Demand for immunity boosters, home fitness, sanitizers, WFH gear shot up.
Example: Dabur and Patanjali launched immunity kits.
Content Marketing Explosion
Educational, motivational, “how-to” content exploded.
Example: WhiteHat Jr and BYJU’S created free learning resources to hook users.
Customer-First Messaging
Ads focused on safety, empathy, and family.
Example: Swiggy and Zomato ran “Contactless Delivery” & emotional brand stories.
Flash Sales & Urgency Tactics
imited stock alerts, waitlists, pre-orders.
Example: Lenskart, Nykaa used timed flash deals.
Collaborations & Influencer Power
Micro-influencers, memes, reels became the new TV.
Example: WOW Skin Science and The Man Company scaled fast this way.
Subscription & D2C Models
Delivering convenience + repeat buying.
Example: BigBasket & MilkBasket grew using daily delivery subscriptions.
Community Building & Storytelling
Companies created emotional storylines of customers or employees.
Example: Amul's topical ads & LIC’s sentimental family-first approach.
Rebranding or Repositioning
Businesses changed names, slogans, packaging.
Example: Local mask-makers became “personal protection brands”.
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