Everything Your Brand Needs To Go Viral In 2025

Описание: In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing.

We break down Kody Phillips' clever Black Friday skit strategy and how Retro Muscle is tapping into 80s nostalgia to stand out in crowded markets. Plus, we dive into the shift toward social-first campaigns, the power of theme pages, and how trending audio is secretly boosting organic growth. Oh, and we also look at how a viral DJ used music, memes, and short-form content to rack up 20 million streams.

Whether you're in marketing, a creative, or an entrepreneur, this episode is packed with tips to help you step up your content game.

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CHAPTERS:
0:00 Intro
1:10 – Adidas AE1 and Kody Phillips: How 100% Social-Driven Campaigns are Redefining the Game
2:40 - Skit-Based Campaigns: Driving Engagement with Bite-Sized Content
4:40 – The Evolution of Playbook
5:48 - Social-First Campaigns: The Key for Small Brands
6:30 - The Theme Page Flywheel Strategy
10:00 – Aggregators and Brand Content: A Win-Win Strategy
11:43 – The Playbook for Creating Organic Content Without Paid Ads
15:12 – The Power of Music and Trending Audio to Elevate Your Strategy
16:40 – The 20 Million Streams DJ Strategy
18:01 – An Advice That All Marketers Should Take
18:35 - Memes, Music, and Millions of Streams: Mario and House Music
23:40 – The Difference Between Being a Marketer and an Artist
25:10 Retro Muscle: Nostalgia as a Branding Strategy
29:50 - Closing Thoughts: World-Building as a Must-Have Strategy