How to repurpose old blog content to improve traffic?

Описание: Refreshing existing content offers a powerful way to improve traffic and maintain relevance in search results. Repurposing old blog posts into different formats—such as infographics, videos, or social media snippets—extends their reach and engages new audiences. Updating outdated information, optimising for current SEO trends, and enhancing readability ensure that older posts remain valuable to users. Internal linking to newer content and restructuring posts to align with user intent can also boost performance. By leveraging multiple distribution channels and optimising content for modern search algorithms, businesses can maximise visibility, drive more engagement, and sustain long-term traffic growth.

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