AAT - BEN 104 - Chapter 02: Business Environment & Its Impact on Organizations | Complete Lecture
Автор: Digital Accounting in Tamil
Загружено: 2025-12-13
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📚 AAT Level 1 – BEN 104 (Business Environment)
Chapter 02: Business Environment
Understanding the business environment is essential for organizational success.
This lecture explains how the business environment influences business organizations, focusing on exam-relevant concepts and structured frameworks.
📌 Key Topics Covered
• Business environment as an open system
• Internal, task (micro), and macro environments
• Stakeholders & power–interest matrix
• SWOT analysis
• PESTLE analysis
• Porter’s Five Forces
• ICT and business
• Globalization
• E-commerce models
🎓 Lecturer: Faizal Meeramohaideen
🏛️ Institute: Digital Accounting Institute
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