Why You Can’t Resist Ordering from Swiggy? | Rohit Kapoor on Mashable Mornings | Ep 36

Описание: What does it take to build India’s most addictive food delivery brand?
In this episode of Mashable Mornings, host Siddharth Aalambayan sits down with Rohit Kapoor, CEO of Swiggy’s Food Marketplace, to break down the brand, the memes, and the marketing machine behind your daily cravings.
This isn’t just about orders and offers—it’s about the psychology of habit formation, the power of meme marketing, and how AI is shaping your dinner decisions.
We go behind the scenes on:
How Swiggy uses AI and data to make every notification feel personal
Why content is the new growth engine for consumer brands
The meme marketing playbook: strategy or pure instinct?
How Swiggy is building loyalty with Swiggy One
Cracking India’s diverse markets: Is hyperlocal the real growth hack?
If you're curious about what it takes to make a brand stick, and why Swiggy isn’t just selling food—it’s selling behavior, this one's a must-watch.

00:00 - Intro
00:56 - Welcome to Mashable Mornings!
01:56 - Are street food vendors really a competition?
04:07 - Rohit’s journey before Swiggy
04:52 - Rohit’s 3 fundas of consumer experience
06:20 - Rohit’s way of getting to know customers!
07:28 - What Rohit learned about Bhubaneswar’s food after a market visit?
08:54 - Is India’s delivery system good?
10:17 - How swiggy mixes tech and design for better consumer experience?
12:21 - Swiggy’s content creation bandwidth
14:42 - Rohit’s instruction to the Swiggy Marketing team
16:28 - How risky is moment marketing?
17:40 - Brief behind Rohit Sharma’s ads for Swiggy Instamart
18:50 - How has the ROI conversation changed?
20:18 - How were Flipkart employees actually the first Swiggy customers?
22:24 - Remembering Swiggy’s iconic Gulab Jamun Uncle
23:48 - What is today’s Swiggy as a brand voice persona?
25:19 - How much does Swiggy track its competitors?
26:19 - Rohit on Swiggy’s Pickleball Team
27:26 - Rohit’s morning routine
28:42 - Rohit on upcoming trends in food industry
29:25 - Outro


#Swiggy #Marketing #SuccessMindset

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