Why Colleges Keep Losing Talent. A Communications Breakdown

Описание: Higher education is facing a talent crisis.

But the real issue is not hiring. It’s communication.

In this episode of The Education Marketing Leader Podcast, host Chris Rapozo sits down with strategic communications consultant Eddie Francis to unpack why colleges and universities struggle to attract, engage, and retain the right people.

Eddie explains why just hiring “warm bodies” damages campus culture, employer brand, and long-term institutional success.

He reframes employer branding as a strategic communications responsibility, not just an HR function, and shares how unclear messaging, weak onboarding, and disengaged leadership quietly drive turnover.

You’ll learn:

Why employer branding starts long before the job posting

How poor internal communication leads to bad hires and burnout

Why the “top candidate” is not always the right fit

How leaders can reduce reputational risk and improve retention

This conversation is especially relevant for higher-ed marketing, communications, HR, enrollment, and senior leadership teams.

Want help fixing this?

Eddie Francis works with colleges and universities on employer value proposition (EVP) development, talent crisis communications tabletop exercises, and communications training for managers and their teams.

🔗 Connect with Eddie and learn more: https://www.eddiefrancis.com/

🔔 Subscribe to The Education Marketing Leader Podcast for more conversations on higher-ed marketing, leadership, and enrollment strategy.