How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand

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09:45 - Steven’s Background
16:57 - The Founding of Xero Shoes
23:18 - Behind the Scenes of Xero Shoes

On today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style.

Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that those aren’t needed? It’s a shocker.

Study shows that running barefoot reduces the risk of injuries that one might gain while using running shoes. Your feet, without the bells and whistles, can do a better job at running. As featured in Shark Tank, Xero Shoes is a barefoot wear that’s biochemically identical to being barefoot but with a layer of protection. It’s a high-tech version of mankind’s favorite footwear.

In this episode, Kunle and Steven talk about how Steven’s return to sprinting led him to founding Xero Shoes. You will get to hear about a shipping hack that saves your dollars. This is a great episode for founders and business owners looking for a unique roadmap to navigate their eCommerce journey.