Think Like a Guest, Market Like a Boss: Strategic Seasonal Marketing for STRs with Jamey King
Автор: Booked Solid Show - Short Term Rental Podcast
Загружено: 2026-02-08
Просмотров: 1
Описание:
In this episode of Direct Booking Simplified, Jamey King, Senior Marketing Executive at eviivo, shares how vacation rental operators can build smarter direct booking strategies by gaining a deeper understanding of the guest journey. From identifying seasonal booking triggers to crafting targeted short-term rental social media campaigns, Jamey breaks down the marketing fundamentals that turn lookers into bookers. With nearly two decades in hospitality, spanning Sony Electronics, VRMA, PointCentral, and now eviivo, he brings a unique perspective on how smaller operators can compete with larger players by using the right tools and mindset.
Whether you're looking for Airbnb host tips on maximizing revenue through dynamic pricing or exploring vacation rental marketing tactics like review engagement, guest loyalty messaging, and event-driven content strategies, this conversation delivers actionable insights. Jamey also shares why having a mobile-first PMS matters, how AI-powered guest messaging is leveling the playing field for independent hosts, and the one networking strategy that consistently drives business growth for short-term rental operators at every stage.
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