Google Ads Location Targeting Options

Описание: #dSmart
Google Ads Location Targeting is one component of many where you can help reduce the cost of your campaign's conversions. In this location targeting tutorial video, we will cover different options for geo-targeting at the campaign-level with Google Ads. We will cover everything you need to know about Google Ads location targeting to have the most granular control over your location bids. As a bonus, we will also show you a great tip on blocking your excluded locations in the most effective way. We will also include some AdWords Geo-Targeting best practices such as changing your default location options. During this training tutorial, we will also delve into the Adwords advanced locations where you can gain even more control over your location targeting.

The process is much the same for YouTube, Facebook and Instagram Advertising as well as for Google's Display Network.

Location targeting is not set at the ad group level like some settings, but rather at the campaign level.

If you would like our help refining and optimizing your Adwords account, visit us at: https://dsmartmarketing.com/google-ad... and pre-order our "ultimate Google Ads (Adwords) Training Video" for free for a limited time.

Also, check out these other YouTube Google Ads tutorials that deal with location targeting and retargeting:

Google Ads Location Targeting Options by: Surfside PPC -    • Google Ads Location Targeting Options  

How to Retarget Your Visitors and Drive Visitors Back to your Website by: Neil Patel -    • How to Retarget Your Visitors and Drive Vi...  

Locations can be targeted through Google Ads in many ways such as:

Country: Target a specific country or countries where your customers are likely to be located. This would be a fairly broad way of targeting such a large geographical area and offer less pricing control.

Region - This is helpful for locations such as within the UK.

State - California, Florida, Texas, New Jersey, Etc.

Nielsen® DMA® regions

Congressional district

County

Municipality

City - Los Angeles, New York, Chicago, Houston, Etc. (You can choose to target cities specifically or as a radius around the city or cities.

Postal code

Airport

Borough

City region

Neighborhood

University

District

Radius Targeting: Radius targeting allows you to target a specified radius around any area(s) you want.

Occasionally, Google may suggest some other targeting options. Make certain that these suggestions are in your campaigns best interest. Many of Google suggestions are not, so just make certain to weigh them out before implementing.

You can also design ads specific to different locations by separating your locations into different ad groups. This can also help increase you ROI and your ROAS (Return on Ad Spend). This is because when you make ads specific to different locations, you're able to better personalize your ads to different cities such as "best service provider in Dallas".

Other Helpful YouTube Tutorials:
Google Ads (AdWords) Tutorial 2020 [Step-by-Step] by: Santrel Media -    • Google Ads (AdWords) Tutorial 2020 [Step-b...  

Google Adwords Tutorial 2020 with Step by Step Walkthrough by: Travis Marziani -    • Google Adwords Tutorial 2025 with Step by ...  

SEO Tutorials:
SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020 by Neil Patel -    • 3 POWERFUL SEO Tips To Rank #1 On Google -...  

How to Get More Google Traffic in 2020 [New SEO Technique] by: Brian Dean -    • How to Get More Google Traffic  [New SEO T...  

YouTube Tutorials:
How To Create A YouTube Channel! (2020 Beginner’s Guide) by: Justin Brown -    • How To Create A YouTube Channel! (2020 Beg...  

Facebook Tutorials:
Facebook Ads Tutorial 2020 - How to Create Facebook Ads For Beginners (COMPLETE GUIDE) by: Jordan Platten -    • Facebook Ads Tutorial 2023 - How to Create...  

For Adwords Specific tutorials, also check out:
Franklin Hatchett
Simplilearn
Clicks Geek
Joseph Delgadillo
Kevin David
Liam James Kay
Ahrefs
selfLearn-en
edureka!
backlinko
and
Jason Whaling

States you may want to target:
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Ireland
Australia
New Zealand
Canada
France
U.S.
USA
United States
US
America

Common business types that use Google Ads:
Business Consulting
mortgage company (companies)
Graphic Design
Web Design
Printing Service
Attorneys
plumbers
HVAC
auto repair
electricians
locksmiths
landscaping
fitness training (gyms)
catering
restaurants
cafes
house painters
and many more.