Website Project Strategy: How To Build An Effective B2B Website

Описание: Website project strategy is the key to preventing B2B website project failures. Most businesses approach their website projects as design projects, focusing on visuals, animations, and aesthetics. But this misclassification leads to challenges, missed deadlines, and websites that fail to generate pipeline.

In this episode of Websites Decoded, Phil reveals the common misconception at the heart of failed website projects and show you how to approach your website as strategic growth infrastructure instead.

Ready to transform your website into a lead-generating machine?
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0:00 - Why B2B website projects fail
2:10 - Design vs infrastructure approach
6:48 - Understanding buyer journeys
9:59 - How to change your mindset