Karen Steele: Good Data In, Good Data Out | 10 Minute Martech Ep. 7

Описание: Karen Steele, Founder of Steele-Alloy and seasoned Fractional CMO, joins the show to talk about the future of B2B marketing and why data quality is more important than ever.

Karen and Sara explore how account-based marketing (ABM) has evolved into more sophisticated strategies centered on buying groups and behavioral signals. They also dive into the challenges of data integration, the critical role of marketing ops in maintaining data hygiene, and how AI can elevate human creativity when fed with the right data.

Links & Resources:
🔗 Connect with Sara:   / sara-faatz-b67213  
🔗 Connect with Karen:   / karenmsteele  
🔗 Learn more about Progress: https://www.progress.com
🔗 Learn more about Steele-Alloy: https://www.steele-alloy.com

Timestamps:
00:00 - Intro
00:20 - Current MarTech Trends: Data and AI
01:35 - SEO and AI: The Future of Search
04:00 - Marketing Metrics and Data Quality
06:10 - AI Tools and Sales Enablement
07:30 - Evolution of Buyer Journeys

---
Follow us on social:

🐦 Twitter: @Sitefinity /   / sitefinity  
👥 Facebook:   / sitefinity  
👍 LinkedIn:   / progress-sitefinity  
---
Explore Sitefinity:
https://www.progress.com/sitefinity-cms

#martech #AIinMarketing #podcast