Inner Mongolia Ulanqab promotes "Ice & Snow Love" themed tourism in Shanghai 内蒙乌兰察布在沪推广“冰雪之恋”主题旅游

Описание: On November 12, 2023, under the guidance of the Ulanqab Municipal People's Government, sponsored by the Ulanqab Municipal Culture, Tourism and Sports Bureau and the Jining District People's Government, and hosted by Inner Mongolia Ulanqab Sunlight Grassland Tourism Management Co., Ltd. Lanqab's "Love of Ice and Snow" sports season press conference was held at the Novotel Shanghai Jiantao Hotel.

This Ulanqab "Love of Ice and Snow" sports season press conference was held in Shanghai, known as the "bridgehead" of ice and snow sports, to comprehensively display and promote Ulanqab winter ice and snow to the general public in Shanghai and tourists in the Yangtze River Delta. Activity. Ulanqab has now opened a direct flight to Shanghai. After arriving, you can drive to Chahanying Ski Resort and Nikguang Snowfield Dahewan International Ski Resort in 10 minutes. It has great regional synergistic significance in expanding ice and snow activities to the East China market, setting off a The local citizens’ enthusiasm for ice and snow sports shows off Ulanqab’s unique snowfield style.

Hao Wenyue, director of the Ulanqab Municipal Culture, Tourism and Sports Bureau, first delivered a speech. He said that this Ulanqab "Love of Ice and Snow" sports season will be launched at the Nikko Snowfield Dahewan International Ski Resort in early December, with 30 carefully planned In addition to the remaining theme activities, a number of high-quality routes with different themes have been launched to create a tourism experience integrating ice and snow sightseeing, sports and leisure, allowing tourists to enjoy the charm of ice and snow tourism in Saishang Grassland.

The press conference specially invited Guo Dandan, China's first world skiing champion, 2022 Beijing Winter Olympics torchbearer, and member of the Beijing Winter Olympics propaganda team, to speak out for Ulanqab ice and snow sports, to speak for the Nikko Snowfield Dahewan International Ski Resort, and invite everyone to experience the ice and snow together. Vibrant and passionate, share the joy and enthusiasm of the snow season.

The Ulanqab Municipal Culture, Tourism and Sports Bureau introduced the overall situation of winter tourism in Ulanqab City in detail, and highlighted four ice and snow themed routes in Ulanqab City.

Later, Tang Zhao, CEO of Sunlight Group, announced the winter activities of Sunlight Snowfield Dahewan International Ski Resort. Relying on its unique natural features and geographical advantages, it combines skiing sports, snow play entertainment, local food, and parent-child vacation, and introduces and creates luminous Brand-new ice and snow vacation products such as forest ice and snow night tour, Eskimo igloo, fantasy forest immersive magic show, snowfield fireworks show, Hi Love immersive musical, etc., allow tourists to enjoy a beautiful and happy ice and snow vacation. At the same time, theme activities such as the Snowboarding Carnival, the Family Ski Challenge, the New Year’s Snow Play Season, and the Snowfield’s Great Harvest Year will also be held here.

At the press conference, Wang Yuwei, senior vice president of Jiatou Group, used big data and digital intelligence analysis to gain insight into the winter tourism consumer groups, integrate Sunlight Snowfield ice and snow vacation products, combine diverse online gameplay, use digital intelligence to penetrate the East China market, and provide services for Ulanqab Guaranteed passenger flow during the ice and snow season.

Represented by the Nikko Snowfield Dahewan International Ski Resort, the Ulanqab Ice and Snow Tourism Promotion City on-site signing session was held, and strategic cooperation was reached with brands such as Ctrip Group, Trip.com, Guo Dandan Ski School, and Aijia Media to jointly promote Ulanqab. The development of Qab City’s ice and snow industry has injected new impetus and vitality into Ulanqab City’s ice and snow industry.

​2023年11月12日，由乌兰察布市人民政府指导，乌兰察布市文化旅游体育局、集宁区人民政府主办，内蒙古乌兰察布日光草原旅游管理有限公司承办的2023 年乌兰察布“冰雪之恋”运动季新闻发布会在上海建滔诺富特酒店举行。

本次乌兰察布“冰雪之恋”运动季新闻发布会选在有为冰雪运动“桥头堡”之称的上海市举行，向上海广大市民及长三角游客全面展示和推介乌兰察布冬季冰雪活动。乌兰察布现已开通直飞上海的航班，抵达后驱车10分钟即可抵达察汗营滑雪场和日光雪原大河湾国际滑雪场，对面向华东市场拓展冰雪活动具有重大地区协同带动意义，掀起当地市民的冰雪运动热情，并展示乌兰察布独特雪原风情。